Choosing a sign for your commercial establishment requires a lot of thinking and planning. It is always best to consult with a qualified professional before having your sign put up. They will be able to give you better insight on the best action plan for your business’ sign. However, there are a few guidelines you can follow to make sure you are going in the right direction. From color to size and even the font of your sign is important. Take a look at the list below for a general idea of what you want to accomplish with each feature on your sign.
Size Does Matter
The size of your sign is one of the most important parts of it. No matter the font, color, or style, if the size is not right consumers will not be able to read your sign. Make sure your sign is big enough to be read at a decent distance. Be careful, though as a monumental sign can give off the wrong image and drive customers away instead of attracting them. Think about the placement of your sign as well: if your sign is at ground level you want to keep it medium size and clear, however, if you will be placing your sign above ground you can extend your size range as it will be easier to get away with.
Colors are very important in your sign as they cause emotion to stir in consumers. The right color scheme can be the key to success while the wrong scheme may inexplicably drive customers away from your establishment.
Choose a Font for Success
There is no perfect formula to choose a font for success, however, there are a few things you may want to take into consideration when choosing your font. For example, you want to make sure your font in easy to read. Consumers will not try to read your sign more than twice so make sure your sign is legible at first sight.
Convey the Right Message
Your sign must convey the right message, and leave very little room for assumptions. Make sure your font matches your industry and make sure your color scheme matches your company’s mission.
Every company on the planet is trying to create a brand for themselves. When you put up a sign make sure it helps your company’s branding. Include your logo, catchphrase, and/or company name to make sure it creates a lasting impression on consumers.
Need more information on signs? Give us a call now and one of our qualified team members will assist you today!