Unlike decades ago, advertising and marketing are now regarded as two strongholds for any business. Mass advertising techniques have now been around for a while and it seems they are planning to stay. Although some businesses still think investing money in advertising is not the best move, there are plenty more examples to prove them wrong. In a nutshell, advertising and marketing are methods to put your name out there and tell consumers what you have to offer. Customers will never purchase your products or services if they are not aware they exist, so marketing and advertising are the means through which you can achieve this. In this article we will cover traditional forms of advertising, which include signs and also billboards, television & radio, print, and good old word of mouth. Although there is no real way to measure the success of traditional advertising techniques, they reach the highest number of people and are great for branding purposes.